OCEANA BUSINESS STRATEGY HELPS WEST COAST COMMUNITIES
Oceana Group continues to import frozen pilchards to meet local demand, which provides continued employment for over 1390 seasonal workforce throughout the year. Oceana’s Lucky Star brand of canned pilchards is a market leader in its category and accounts for approximately three million meals per day in South Africa.
Oceana has increased its production capacity by importing frozen pilchards from Morocco and Thailand for value added processing in its canneries at St Helena Bay and Laaiplek as availability locally is not sufficient to meet local demand. This year the South African total allowable catch (TAC) for pilchard is 23% less than last year, which would have potentially resulted in the reduction of working hours. The processing of frozen pilchards has enabled Oceana to provide year-round employment for nearly 1394 employees who would have otherwise remained seasonal workers. Furthermore, it has resulted in cannery offal (offcuts) which are channelled through to the fishmeal plant and processed into fishmeal and oil, resulting in additional hours of work for Oceana’s workforce.
Rich in Omega 3 fatty acids, pilchards offer a healthy and nutritious alternative protein source to beef, pork or chicken; all of which are expected to increase in price as one of South Africa’s worst droughts continues to affect the agricultural sector.